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Jamie and Stacy developed Letters by Landmark over a late dinner one summer evening. They have been friends since high school as Jamie cheered and Stacy danced. They both attended college at the University of Missouri, Columbia (Go Tigers!). Stacy graduated from there with a Bachelors of Science in Human Development and Family Studies with an emphasis in Child Life. Jamie graduated from University of Missouri, St. Louis with a Bachelors of Science in Elementary Education. She continued her education to receive her Masters in Educational Counseling at Missouri Baptist University.

Their friendship grew when they were consultants together for a worldwide candle company. They both got married and were honored to be bridesmaids for eachother. Jamie married Danny in June 2003 and have 2 sons. In the little spare time she has, Jamie enjoys shopping, photography, scrapbooking and reading. Stacy married Brian in April 2005 and have 1 daughter. Her leisure interests are shopping (especially for shoes), decorating, spending time with friends and family. Both Danny and Brian have been supportive throughout the development of Letters by Landmark and often try to take credit for their wives creative thought.

There are a few people Jamie and Stacy credit their creativeness and entrepreneurship, including Donna Dean, mother of Jamie; Kim Hendricks, step-mother of Jamie; JoAnn Martorelli and Chuck Shadow, parents of Stacy; Angie Lantz, friend and mentor of Stacy; MaryGrace Lewandowski, mentor of Jamie and Stacy.